Podcasts

Peter Katkov sells insurance, but he’s usually brought in after someone realizes what they bought doesn’t actually work. With nearly 20 years in the industry, he has seen how businesses end up exposed without realizing it. Policies get renewed on autopilot, numbers go unchecked, and everything looks fine until a claim hits or an audit lands and the math no longer works. That gap is where Peter built Apex Risk & Insurance Services.

Apex is a boutique firm focused on risk strategy, not just insurance placement. The work is less about quoting policies and more about understanding how a business actually operates, where things can break, and how to structure coverage so it holds up under pressure.

His approach is direct and unapologetically practical. He’s known for calling out blind spots, breaking down how insurance actually works behind the scenes, and pushing leadership teams to look at their programs with the same level of scrutiny they apply to finance and operations.

He also understands that most business challenges don’t live in a silo. Through Apex, Peter connects clients with operators, advisors, and specialists who can help solve problems beyond insurance. The goal is simple: build a stronger, more resilient business, not just a better policy.

SUGGESTED SHOW INTRO:

On today’s episode, we’re joined by Peter Katkov, Founder and CEO of Apex Risk & Insurance Services. Peter doesn’t approach insurance like a transaction, he approaches it like a puzzle waiting to be solved. With nearly two decades in the industry, he’s seen what happens when insurance coverage runs on autopilot and no one’s asking the right questions. Peter’s passion is finding solutions to hard-to solve business risk problems by tackling gaps, challenging assumptions, and dealing with vulnerabilities before they turn into expensive mistakes. In this conversation, we’ll talk about why you should actually take the time to talk to your insurance broker and what the right choices can do to protect you and your business.

SUGGESTED INTERVIEW TOPICS:

• The hidden risk lurking in the fine print of your commercial policy
• Auto renewal catastrophes – how to learn from other people’s mistakes
• Auditing your own policies- how you can ferret out the dirty little secrets hiding in your coverage docs
• The disconnect between how businesses operate and how they’re insured
• 11th hour commercail insurance coverage
• Your broker is not paying attention to you…
• Insurance as part of your business strategy
• Why the relationship with your broker matters more than you think