Why Choose Apex

Our Philosophy

Insurance is a valuable tool that is not often understood. Somehow, the most successful entrepreneurs obtain degrees and launch businesses without gaining an understanding of how to fairly and intelligently manage the risks that may come with running that business. Apex Risk is dedicated to changing that disconnect through clear explanations and guidance that addresses real problems that may arise for your business in your unique industry.

You deserve the kind of care and attention paid to you that you pay to your own clients.

Most brokers make you sign a broker of record agreement and then ignore you until it’s time to renew. That’s not us. We use The Apex Proven Process to learn about your business, strategize to assemble the right program for you, and use our deep industry and market knowledge to leverage the best pricing and coverage, and ultimately help guide your decision making.

Meet The Founder

A few details…

Peter was born and raised in Rancho Santa Fe, CA. He attended the USC Marshall School of Business graduating in 2005 with degrees in marketing and psychology. After a few years working in British Columbia, Canada running a live music venue and social lounge, Peter went to work in the insurance world and discovered the difference he could make in business owners’ lives by being clear and straightforward about the uses and needs for commercial and personal insurance.